10 tips for a strong visual branding


In today's digital age, having a strong visual branding has never been more crucial for businesses of all sizes. It helps to create a sense of trust and familiarity for your target market, which can lead to increased loyalty and sales. In this blog post, I will share 10 tips on how to create a strong visual branding that will help your business stand out and connect with your target market. From developing a strong logo to using consistent colors and typography, I will share all strategies to help you create a cohesive, consistent visual branding that will help you build a recognizable brand. So, whether you're just starting out or looking to refresh your current visual branding, read on to discover how to take your visual branding to the next level! ↓


  1. Develop a strong logo:
    Your logo is the centerpiece of your visual branding, and it should be simple, memorable, and reflective of your brand's personality and values. It's also important that your logo is versatile and can be used across different platforms, such as social media, business cards, and your website.

  2. Use consistent colors and typography:
    Choose a color scheme and typography that align with your brand, and stick to it across all of your branding materials. This consistency helps create a sense of cohesion and familiarity for your audience.

  3. Utilize imagery and graphics:
    In addition to text, imagery and graphics can be a powerful way to communicate your brand's message and values. Use images and graphics that are high-quality and on-brand, and consider how they will be used (e.g. on your website, in social media posts, in advertising, etc.).

  4. Be consistent across all platforms:
    Your visual branding should be consistent across all platforms, from your website to your social media accounts to the packaging of your products. This consistency helps to solidify your brand in the minds of your audience.

  5. Get feedback:
    Get feedback on your visual branding from your target market and consider their feedback as you make updates or changes.

  6. Keep it up to date:
    As your business and its audience evolves, so should your visual branding. Regularly review and update your visual branding to ensure that it stays relevant and reflects the current state of your business.

  7. Use storytelling through visuals:
    Your visual branding should tell the story of your business and what makes it unique. Consider using imagery and graphics that convey your brand's message and values, and think about how they can be used to create a narrative around your business.

  8. Use testimonials and reviews:
    Social proof through reviews and testimonials can be an powerful way to build trust with your target market and help them understand what it's like to work with your business. Make sure to include these reviews and testimonials prominently in your visual branding.

  9. Collaborate with other businesses.
    Partner with complementary businesses to offer bundled services or packages, or to co-brand products. This can help you reach new customers and increase your brand awareness.

  10. Offer a loyalty program.
    Create a loyalty program that rewards your customers for repeat business. This can help increase customer retention and create a sense of loyalty among your customer base.


Creating a strong visual branding is essential for any business looking to connect with their target market and stand out in a crowded field. By following the tips outlined in this blog post, you can develop a cohesive, consistent visual branding that will help build a recognizable brand for your business. From developing a strong logo to using consistent colors and typography, these strategies will help you create a visual branding that resonates with your target market and helps you stand out from the competition. Remember that visual branding is an ongoing process, so don't be afraid to review and update your branding regularly to ensure that it stays relevant and reflects the current state of your business. I hope you find these tips helpful in your journey to create a strong visual branding for your business!



Get some help by a strong visual branding?

Are you struggling to create a strong, recognizable visual branding for your business? The Bright Side Story is here to help you! The Bright Side Story understand the importance of visual branding in today's digital world. That's why The Bright Side Story offer a range of services to help you create a cohesive, consistent visual branding across all platforms, including social media, websites and packaging. Sanne will help you as entrepreneur to understand your target market and create visuals that resonate with them.