A logo is just one piece of the puzzle

Are you confused about the difference between a logo and visual branding? No worries, I got you covered.


A logo is the most vital and recognizable element of a brand. It's a small, yet powerful graphic that represents your business and is meant to leave a long-lasting impression. A great logo should be authentic, memorable and timeless. It should effectively convey the message and values of your brand. Creating a simple logo that is not aligned with the business could lead to the lack of a clear message and the failure to effectively represent the brand. As a logo designer, my goal is to create a logo that accurately represents your business and that is aligned with the brand strategy and messaging.


A visual branding goes beyond that logo. It encompasses the whole aesthetic of your brand, including color schemes, typography, imagery and design elements. It creates a cohesive look and feel across all touchpoints and it helps to differentiate your brand and make it stand out from the competitionIn other words, a logo is the face of your brand, but visual branding is the personality. Together, they make a complete package that tells the story of your business and it's essential for the success of your brand. So, as a small business owner, it's important to have both a great logo and a solid visual branding strategy: your logo will help people to easily recognize your business, while your visual branding will create a strong, consistent image that resonates with your target audience.

The benefits of a full aligned visual branding for your business:

  • A full visual branding strategy can help to differentiate your brand and make it more attractive to your target audience. By understanding the audience you want to reach and the message you want to convey, you can create a visual branding that resonates with them and makes them want to engage with your brand.

  • By having a full visual branding in place, you can ensure that all of your marketing materials, from your website to your business cards to your social media profiles, have a consistent look and feel. This consistency helps to build trust with customers and makes it more likely that they'll remember your brand and recognize it in the future.

  • A full visual branding also makes it easier to adapt and evolve over time. As your business evolves and expands, you can change and modify your visual branding to reflect the new message, new products and new market, while still maintaining the essence of the brand and the recognition of the logo.


In short, a logo is a crucial element of your brand, but it's not enough on its own. A full visual branding strategy is necessary to create a consistent and recognizable look and feel for your brand that can help to build trust with customers, attract new ones and make it stand out from the competition.

A complete visual branding strategy can make a huge impact on your business, and it's definitely worth investing in. Let's make your brand stand out!