How to find the perfect logo designer for your business

Creating a logo for your small business is an important task, as it will be the visual representation of your brand and will be used on all of your marketing materials, business cards, website and more. Finding the perfect logo designer can make all the difference in how your brand is perceived. In this blog post, I will sum up some tips for finding the perfect logo designer for your small business.


  1. Look at their portfolio:
    A good designer will have a portfolio of their past work that you can review. This will give you a sense of their design style and the types of projects they have experience with.

  2. Consider their experience:
    A more experienced designer may have a better understanding of how to create a logo that effectively represents your brand and resonates with your target audience.

  3. Read reviews and ask for references:
    Look for reviews of the designer online and ask them for references from past clients. This will give you a better idea of the designer's work ethic and how they handle client relationships.

  4. Look for a designer that understands your brand:
    A good designer should be able to understand your business, its values, target audience, and what message you want to convey.

  5. Consider the designer's expertise:
    If your business operates in a specific industry, you may want to consider hiring a designer who has experience designing logos for companies in that industry.

  6. Be clear about your requirements:
    Before you begin working with a designer, it's important to have a clear idea of what you're looking for in a logo and to communicate your requirements to the designer. This will help ensure that the designer understands your vision and can create a logo that meets your needs.

  7. Be open to giving any feedback:
    The logo design process may include multiple feedback moments before finalizing the design, so be prepared to work with the designer to make any changes that are needed to achieve the final design.

  8. Look for a designer who can adapt:
    A good logo designer should be able to adapt their design style to match the needs of your brand and the preferences of your target audience.

  9. Look for a designer who understands branding:
    A good logo designer should understand the role that a logo plays in overall branding and be able to create a design that supports your brand messaging and positioning.

  10. Be prepared to pay:
    Quality logo design can be costly. Be prepared to invest in a professional designer if you want a high-quality logo that effectively represents your brand.


A good logo design is more than just an image or symbol. It is an investment in your brand that helps to define your business and set it apart from the competition. A well-designed logo can communicate your brand's values and message, resonate with your target audience and help to build trust and credibility.


Get some help by a strong visual branding?

Are you struggling to create a strong, recognizable visual branding for your business? The Bright Side Story is here to help you! The Bright Side Story understand the importance of visual branding in today's digital world. That's why The Bright Side Story offer a range of services to help you create a cohesive, consistent visual branding across all platforms, including social media, websites and packaging. Sanne will help you as entrepreneur to understand your target market and create visuals that resonate with them. Let's build a unique brand together!